Carl Sweat - President & Chief Executive Officer

As President and Chief Executive Officer, Carl Sweat brings significant beverage industry experience to The FRS Company. Prior to joining FRS, Carl served as Senior Vice President at Starbucks, overseeing the Global Beverage unit. Previously, Carl spent 22 years at Coca-Cola, North America, most recently as the President and General Manager of FUZE Beverage LLC, where he grew the value of the enterprise and significantly increased profitability. During his tenure with the company, Carl held various general management and brand marketing positions, helping to launch Coke Zero and overseeing brand management and marketing for brands such as Coca-Cola Classic and Sprite.

Carl holds a Masters in Brand Management and a Bachelor of Business Administration degree in marketing from The University of Georgia.

Dave Henderson - Chief Financial Officer

Before joining the FRS team, Dave Henderson was with Genentech, Inc. where he led finance for the $10 billion dollar Commercial organization and the G&A functions. In his five-year tenure at Genentech, he successfully supported the launch of six brands over a three-year period, and saw sales grow 400%. He was an officer (Controller) of Genentech USA, and also the CFO of two non-profit foundations focused on health science education and research in the Greater Bay Area.

Prior to Genentech, Dave spent two years at Commerce One as Vice President of Finance and several years at Oracle in finance and general management roles. He was President at Hotpaper.com and CFO at TNC Group, both early stage, venture-backed companies, and began his career as a financial analyst at Morgan Stanley in M&A before moving into venture capital.

Dave received his undergraduate degree from the University of California, Berkeley and his MBA from Kellogg.

Matthew Kohler - Chief Marketing Officer

Matt Kohler is Chief Marketing Officer at The FRS Company, prior to joining FRS, Kohler was Vice President of Marketing at Green Dot Corporation, a leading provider of financial services for America’s underserved. Kohler oversaw all marketing activities for the Green Dot brand from its growth stage through a successful IPO.

Previously, Kohler worked in Brand Management at The Clorox Company, where he launched Green Works, a line of plant-based cleaners, overseeing the brand from concept through commercialization. This was Clorox’s first new brand launch in more than 20 years. Prior to joining Clorox, Kohler worked in Europe and the United States with some of the world’s leading brands, such as Coca-Cola and Johnson & Johnson.

Kohler received an MBA from Harvard Business School and a BA in Economics / International Studies from American University.

Tim Arneson - VP/GM National Account Sales

As Vice President-General Manager for National Accounts, Tim brings a broad and deep background of senior sales leadership to FRS. During a 26-plus year career with PepsiCo he led multiple large sales teams who helped grow businesses such as Quaker, Tropicana and Gatorade through sales and retail execution across all major retail trade channels and customers. Included in this experience was leading the integration of the Naked Juice business into the PepsiCo Warehouse Sales system as VP- National Sales.

Tim holds a BS-Marketing degree from the University of Arizona.

Jim Koelemay - General Counsel

Jim Koelemay gives The FRS Company thirty-five years of experience as corporate attorney. For twenty-five of those years he was a member of the Legal Division of The Coca-Cola Company, serving as Senior Antitrust Counsel, General Counsel of the Coca-Cola Fountain division, and Group Counsel. As General Counsel of Coca-Cola Fountain, Jim was responsible for managing all of the legal issues facing a large, vertically integrated consumer goods company, including matters relating to sales, marketing, distribution, manufacturing, patents and trademarks, litigation, human resources, competition, and regulatory compliance.

Jim holds a BS and MS in Physics from Georgia Tech and a JD from the University of Texas, Austin.

Al McCurdy - Vice President, Operations

As the Vice President of Operations, Al McCurdy brings decades of global operations experience to The FRS Company including 25 years at MillerCoors. While at MillerCoors, he led many transformational initiatives in the areas of plant management, packaging and design, safety, employee involvement and union relations.

Al also drove key operations, manufacturing, procurement and inventory innovations at Natural Alternatives Inc. and Sybron Dental. He holds a Bachelor of Science degree in Business Management from Cardinal Stritch University. He is a member of Sigma Pi Phi and serves as VP of Branding for the LA Chapter of NAAAHR.

Donald Antenore - Head of Product Development

Donald Antenore has many years of product development experience in the beverage industry, most recently as Vice President of Packaging Operations for Foster's Wine Estates. While there, he was responsible for internal and external bottling operations, secondary production and mobile bottling operations as well as procurement, logistics/warehousing and transportation.

Don also worked at Tropicana for over seven years, holding a variety of senior product development, operational and manufacturing roles. Before his time at Tropicana, he spent five years at Kraft Foods as a plant manager. Antenore earned his Bachelor of Science degree in Chemistry and Biology from Illinois State University.